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Listening to our stakeholders: 2025 Kempower brand survey results 

Kempower’s brand is grounded in a clear mission: Powering Planet Cool. We’re here to charge the planet for the better by driving the electric movement forward. To ensure that the Kempower brand continues to resonate, we conducted a brand survey in spring 2025. Here are the results!

Kempower’s brand is grounded in a clear mission: Powering Planet Cool. We’re here to charge the planet for the better by driving the electric movement forward. To ensure that the Kempower brand continues to resonate, we conducted a brand survey in spring 2025. We gathered insights from over 300 respondents across customers, partners, employees, shareholders, journalists, and potential future employees. A big thanks to all of you who took the time to answer! 

Key highlights of Kempower brand survey 2025

  • Top brand perceptions: reliable, innovative, modern, fast, flexible 
  • Top brand expectations: reliable, fast, innovative, collaborative, flexible 

These results affirm that Kempower brand core is visible and has been developed in the right direction — but also highlight where we can improve.

Stakeholder insights from Kempower brand survey 2025

  • Customers value reliability and innovation, and expect faster, modern solutions. 
  • Sales and Service Partners see us as collaborative and smart, with a strong desire for flexibility. 
  • Shareholders appreciate our innovation and positivity but want more creativity and speed. 
  • Employees recognize our innovation and reliability, while calling for more impact and collaboration. 
  • Journalists echo similar sentiments, emphasizing our modern and positive image. 
  • Potential future employees present an opportunity to strengthen our employer brand. 

What we heard: key feedback themes 

Beyond the numbers, open feedback revealed valuable insights: 

  • Communication and information 
    Stakeholders want more transparency and substance in both internal and external messaging. 
  • Positive feedback and suggestions 
    Many praised our team, culture, and sustainability efforts—encouraging us to keep innovating and improving.

Looking ahead 

This survey highlights both Kempower brand strengths and the areas where we can grow. It confirms that our brand is evolving in the direction we’ve aimed for—and that it reflects the values and qualities we want it to represent. We’re committed to listening, learning, and taking action to ensure Kempower continues to lead the charge in e-mobility. 

Thank you to everyone who shared their voice!  

Written by

Paula Savonen

Vice President, Communications