{"id":75140,"date":"2025-06-23T08:19:58","date_gmt":"2025-06-23T08:19:58","guid":{"rendered":"https:\/\/kempower.com\/2025-kempower-brand-survey-results\/"},"modified":"2025-07-01T09:30:00","modified_gmt":"2025-07-01T09:30:00","slug":"2025-kempower-brand-survey-results","status":"publish","type":"post","link":"https:\/\/kempower.com\/de\/2025-kempower-brand-survey-results\/","title":{"rendered":"Wir h\u00f6ren auf unsere Stakeholder: Ergebnisse der Kempower Brand Survey 2025"},"content":{"rendered":"\n<section class=\"block block-hero container-fluid bg-hero text-on-left  style-tall video-\"\n  >\n\n  <div class=\"container\">\n\n    <div class=\"mobile-image-container\"\n      >\n      <div class=\"gradient\"><\/div>\n    <\/div>\n\n    <div class=\"desktop-image-container\"\n      style=\"background-image: url(https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2025\/06\/kempower_brandimage_australia_hires-1920x1248.jpg?strip=all)\">\n      <div class=\"gradient\"><\/div>\n    <\/div>\n\n    \n    <div class=\"main-column\">\n      <main class=\"entry-content post-type-post\">\n\n        \n          <a class=\"archive-link button button-arrow-left d-inline-block\"\n            href=\"https:\/\/kempower.com\/de\/blog\/\">\n            Zur\u00fcck zum Blog          <\/a>\n\n          <aside class=\"post-meta\">\n\n                          <span>\n                2025-06-23\u20225 Minuten Lesedauer              <\/span>\n              \n          <\/aside>\n          \n        \n\n<h1 class=\"wp-block-heading\" id=\"h-wir-horen-auf-unsere-stakeholder-ergebnisse-der-kempower-brand-survey-2025\">Wir h\u00f6ren auf unsere Stakeholder: Ergebnisse der Kempower Brand Survey 2025\u00a0<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Die Marke Kempower basiert auf einer klaren Mission: Powering Planet Cool. Wir sind hier, um den Planeten zum Besseren zu ver\u00e4ndern, indem wir die elektrische Bewegung vorantreiben. Um sicherzustellen, dass die Marke Kempower auch weiterhin Anklang findet, haben wir im Fr\u00fchjahr 2025 eine Markenumfrage durchgef\u00fchrt. Hier sind die Ergebnisse!<\/p>\n\n\n\n      <\/main>\n    <\/div>\n\n          <button class=\"scroll-hint\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/themes\/kempower-2022\/dist\/images\/icons\/Icon_Arrow_Down.svg\"\n          alt=\"Zum n\u00e4chsten Abschnitt scrollen\"\n          width=\"39\"\n          height=\"32\"\n          loading=\"lazy\" \/>\n      <\/button>\n      \n  <\/div>\n<\/section>\n\n\n\n<section class=\"block block-content-wrapper container-fluid bg-white wide\"\n    >\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <main class=\"entry-content mx-auto\">\n                    \n\n<p class=\"wp-block-paragraph\">Die Marke Kempower basiert auf einer klaren Mission: <strong>Powering Planet Cool<\/strong>. Wir sind hier, um den Planeten zum Besseren zu ver\u00e4ndern, indem wir die elektrische Bewegung vorantreiben. Um sicherzustellen, dass die Marke Kempower auch weiterhin Anklang findet, haben wir im Fr\u00fchjahr 2025 eine Markenumfrage durchgef\u00fchrt. Wir sammelten Erkenntnisse von \u00fcber 300 Befragten, darunter Kunden, Partner, Mitarbeiter, Aktion\u00e4re, Journalisten und potenzielle zuk\u00fcnftige Mitarbeiter. Ein herzliches Dankesch\u00f6n an alle, die sich die Zeit genommen haben, zu antworten!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-highlights-der-kempower-brand-survey-2025\">Highlights der Kempower Brand Survey 2025<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top Brand Wahrnehmung: <\/strong>zuverl\u00e4ssig, innovativ, modern, schnell, flexibel\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Top Brand Erwartungen: <\/strong>zuverl\u00e4ssig, schnell, innovativ, kooperativ, flexibel\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Ergebnisse best\u00e4tigen, dass der Markenkern von Kempower sichtbar ist und sich in die richtige Richtung entwickelt hat &#8211; sie zeigen aber auch, wo wir uns verbessern k\u00f6nnen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stakeholder-insights-der-kempower-brand-survey-2025\">Stakeholder Insights der Kempower Brand Survey 2025<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die <strong>Kunden<\/strong> sch\u00e4tzen Zuverl\u00e4ssigkeit und Innovation und erwarten schnellere, moderne L\u00f6sungen.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vertriebs- und Servicepartner<\/strong> sehen uns als kooperativ und intelligent, mit einem starken Wunsch nach Flexibilit\u00e4t.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die <strong>Aktion\u00e4re<\/strong> sch\u00e4tzen unsere Innovation und Positivit\u00e4t, w\u00fcnschen sich aber mehr Kreativit\u00e4t und Tempo.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Die <strong>Mitarbeiter<\/strong> erkennen unsere Innovation und Zuverl\u00e4ssigkeit an, fordern aber gleichzeitig mehr Einfluss und Zusammenarbeit.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c4hnlich \u00e4u\u00dfern sich auch die <strong>Journalisten<\/strong>, die unser modernes und positives Image hervorheben.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potenzielle <strong>k\u00fcnftige Mitarbeiter<\/strong> sind eine Chance, unsere Arbeitgebermarke, Employer Brand, zu st\u00e4rken.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-was-wir-gehort-haben-die-wichtigsten-themen-des-feedbacks\">Was wir geh\u00f6rt haben: Die wichtigsten Themen des Feedbacks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber die Zahlen hinaus hat das offene Feedback wertvolle Erkenntnisse gebracht:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer service und support<\/strong>\u00a0<br>Es besteht ein Bedarf an schnellerem, klarerem und proaktiverem Support &#8211; insbesondere f\u00fcr Tools wie ChargEye, die EV-Lademanagement-Software von Kempower.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kommunication und information<\/strong>\u00a0<br>Die Stakeholder w\u00fcnschen mehr Transparenz und Substanz in der internen und externen Kommunikation.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Positives Feedback und Anregungen<\/strong>\u00a0<br>Viele lobten unser Team, unsere Unternehmenskultur und unsere Nachhaltigkeitsbem\u00fchungen und ermutigten uns, weiterhin innovativ zu sein und uns zu verbessern.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-es-geht-vorwarts\">Es geht vorw\u00e4rts!\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Umfrage zeigt sowohl die St\u00e4rken der Marke Kempower als auch die Bereiche, in denen wir wachsen k\u00f6nnen. Sie best\u00e4tigt, dass sich unsere Marke in die von uns angestrebte Richtung entwickelt &#8211; und dass sie die Werte und Qualit\u00e4ten widerspiegelt, die wir repr\u00e4sentieren wollen. Wir sind entschlossen, zuzuh\u00f6ren, zu lernen und Ma\u00dfnahmen zu ergreifen, um sicherzustellen, dass Kempower weiterhin eine Vorreiterrolle in der Elektromobilit\u00e4t einnimmt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vielen Dank an alle, die uns ihre Stimme geteilt haben!<\/p>\n\n\n\n<article class=\"card-writer d-flex flex-column flex-lg-row flex-nowrap\">\n    <div class=\"card-writer-image-wrapper mx-auto mx-lg-0\">\n        <div class=\"card-writer-image-inner\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2025\/06\/paula-savonen-kempower-square.jpg?strip=all&fit=680%2C680\" width=\"680\" height=\"680\" class=\"card-writer-image\" alt=\"\" loading=\"lazy\">        <\/div>\n    <\/div>\n        <div class=\"card-writer-text-content text-center text-lg-left d-flex flex-column justify-content-lg-center\">\n                <p class=\"card-writer-label text-uppercase\">Von<\/p>\n        <h3 class=\"card-writer-name h4\">Paula Savonen<\/h3>\n        \n                <p class=\"card-writer-title\">Vice President, Communications<\/p>\n        \n            <\/div>\n    <\/article>\n\n                <\/main>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n  <section class=\"block block-carousel-highlight container-fluid bg-white block-carousel-highlight-slick\"\n    >\n    <div class=\"container\">\n      <div class=\"row\">\n        <div class=\"col-12\">\n\n          \n          <div class=\"block-carousel-highlight-row row flex-nowrap\">\n            \n              <div class=\"block-carousel-highlight-item col-12 col-md-6 col-xl-4\">\n                \n<article id=\"94555\" class=\"card block-carousel-highlight-card card--post\">\n\n  <a class=\"card-link\" href=\"https:\/\/kempower.com\/de\/das-gebot-der-auslastung-wie-gemeinsame-depots-und-flexibles-laden-den-uebergang-zu-elektro-lkw-vorantreiben-werden\/\"\n    aria-label=\"Weiterlesen\"\n    >\n  <\/a>\n\n      <figure class=\"card-image-wrapper \">\n      <img loading=\"lazy\" decoding=\"async\" class=\"card-image\"\n        src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2026\/09\/25dt119_004-768x460.png?strip=all&fit=768%2C460\"\n        width=\"768\"\n        height=\"460\"\n        alt=\"\"\n        loading=\"lazy\"\/>\n    <\/figure>\n    \n  <div class=\"card-text-wrapper\">\n\n          <div class=\"card-meta\">\n\n                  <span class=\"card-type\">\n            Blog          <\/span>\n                    <span class=\"card-info\">\n            <time>2026-09-15<\/time><span>6 Minuten Lesedauer<\/span>          <\/span>\n          \n      <\/div>\n            <h3 class=\"card-title h4\">\n        Das Gebot der Auslastung: Wie gemeinsame Depots und flexibles Laden den \u00dcbergang zu Elektro-Lkw vorantreiben werden      <\/h3>\n      \n    \n    <div class=\"card-info-container\">\n\n              <div class=\"card-button button button-arrow\" href=\"https:\/\/kempower.com\/de\/das-gebot-der-auslastung-wie-gemeinsame-depots-und-flexibles-laden-den-uebergang-zu-elektro-lkw-vorantreiben-werden\/\">\n          Weiterlesen        <\/div>\n        \n    <\/div>\n  <\/div>\n<\/article>              <\/div>\n              \n              <div class=\"block-carousel-highlight-item col-12 col-md-6 col-xl-4\">\n                \n<article id=\"90873\" class=\"card block-carousel-highlight-card card--post\">\n\n  <a class=\"card-link\" href=\"https:\/\/kempower.com\/de\/warum-uptime-roi-der-neue-massstab-fuer-thailands-ev-infrastruktur-ist\/\"\n    aria-label=\"Weiterlesen\"\n    >\n  <\/a>\n\n      <figure class=\"card-image-wrapper \">\n      <img loading=\"lazy\" decoding=\"async\" class=\"card-image\"\n        src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2026\/04\/kempower_july2025_emrc-8-768x460.jpg?strip=all&fit=768%2C460\"\n        width=\"768\"\n        height=\"460\"\n        alt=\"\"\n        loading=\"lazy\"\/>\n    <\/figure>\n    \n  <div class=\"card-text-wrapper\">\n\n          <div class=\"card-meta\">\n\n                  <span class=\"card-type\">\n            Blog          <\/span>\n                    <span class=\"card-info\">\n            <time>2026-04-07<\/time><span>5 Minuten Lesedauer<\/span>          <\/span>\n          \n      <\/div>\n            <h3 class=\"card-title h4\">\n        Warum &#8222;Uptime ROI&#8220; der neue Ma\u00dfstab f\u00fcr Thailands EV-Infrastruktur ist      <\/h3>\n      \n    \n    <div class=\"card-info-container\">\n\n              <div class=\"card-button button button-arrow\" href=\"https:\/\/kempower.com\/de\/warum-uptime-roi-der-neue-massstab-fuer-thailands-ev-infrastruktur-ist\/\">\n          Weiterlesen        <\/div>\n        \n    <\/div>\n  <\/div>\n<\/article>              <\/div>\n              \n              <div class=\"block-carousel-highlight-item col-12 col-md-6 col-xl-4\">\n                \n<article id=\"90897\" class=\"card block-carousel-highlight-card card--post\">\n\n  <a class=\"card-link\" href=\"https:\/\/kempower.com\/de\/elektrifizierung-der-luftfahrt-vom-boden-bis-zum-himmel\/\"\n    aria-label=\"Weiterlesen\"\n    >\n  <\/a>\n\n      <figure class=\"card-image-wrapper \">\n      <img loading=\"lazy\" decoding=\"async\" class=\"card-image\"\n        src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2026\/01\/schiphol-airport-kempower-chargers-768x460.jpg?strip=all&fit=768%2C460\"\n        width=\"768\"\n        height=\"460\"\n        alt=\"\"\n        loading=\"lazy\"\/>\n    <\/figure>\n    \n  <div class=\"card-text-wrapper\">\n\n          <div class=\"card-meta\">\n\n                  <span class=\"card-type\">\n            Blog          <\/span>\n                    <span class=\"card-info\">\n            <time>2026-02-13<\/time><span>5 Minuten Lesedauer<\/span>          <\/span>\n          \n      <\/div>\n            <h3 class=\"card-title h4\">\n        Elektrifizierung der Luftfahrt vom Boden bis zum Himmel      <\/h3>\n      \n    \n    <div class=\"card-info-container\">\n\n              <div class=\"card-button button button-arrow\" href=\"https:\/\/kempower.com\/de\/elektrifizierung-der-luftfahrt-vom-boden-bis-zum-himmel\/\">\n          Weiterlesen        <\/div>\n        \n    <\/div>\n  <\/div>\n<\/article>              <\/div>\n              \n              <div class=\"block-carousel-highlight-item col-12 col-md-6 col-xl-4\">\n                \n<article id=\"90703\" class=\"card block-carousel-highlight-card card--post\">\n\n  <a class=\"card-link\" href=\"https:\/\/kempower.com\/de\/willkommen-bei-der-mcs-revolution-die-naechste-phase-des-aufladens-von-elektro-lkw-ist-da\/\"\n    aria-label=\"Weiterlesen\"\n    >\n  <\/a>\n\n      <figure class=\"card-image-wrapper \">\n      <img loading=\"lazy\" decoding=\"async\" class=\"card-image\"\n        src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2025\/10\/no_2025_17387-2-768x460.jpg?strip=all&fit=768%2C460\"\n        width=\"768\"\n        height=\"460\"\n        alt=\"\"\n        loading=\"lazy\"\/>\n    <\/figure>\n    \n  <div class=\"card-text-wrapper\">\n\n          <div class=\"card-meta\">\n\n                  <span class=\"card-type\">\n            Blog          <\/span>\n                    <span class=\"card-info\">\n            <time>2025-12-11<\/time><span>7 Minuten Lesedauer<\/span>          <\/span>\n          \n      <\/div>\n            <h3 class=\"card-title h4\">\n        Willkommen bei der MCS-Revolution &#8211; die n\u00e4chste Phase des Aufladens von Elektro-LKW ist da      <\/h3>\n      \n    \n    <div class=\"card-info-container\">\n\n              <div class=\"card-button button button-arrow\" href=\"https:\/\/kempower.com\/de\/willkommen-bei-der-mcs-revolution-die-naechste-phase-des-aufladens-von-elektro-lkw-ist-da\/\">\n          Weiterlesen        <\/div>\n        \n    <\/div>\n  <\/div>\n<\/article>              <\/div>\n              \n              <div class=\"block-carousel-highlight-item col-12 col-md-6 col-xl-4\">\n                \n<article id=\"90931\" class=\"card block-carousel-highlight-card card--post\">\n\n  <a class=\"card-link\" href=\"https:\/\/kempower.com\/de\/lokales-wachstum-warum-ueber-einen-kempower-partner-kaufen\/\"\n    aria-label=\"Weiterlesen\"\n    >\n  <\/a>\n\n      <figure class=\"card-image-wrapper \">\n      <img loading=\"lazy\" decoding=\"async\" class=\"card-image\"\n        src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2025\/12\/kempower_july2025_emrc-5-768x460.jpg?strip=all&fit=768%2C460\"\n        width=\"768\"\n        height=\"460\"\n        alt=\"\"\n        loading=\"lazy\"\/>\n    <\/figure>\n    \n  <div class=\"card-text-wrapper\">\n\n          <div class=\"card-meta\">\n\n                  <span class=\"card-type\">\n            Blog          <\/span>\n                    <span class=\"card-info\">\n            <time>2025-12-09<\/time><span>5 Minuten Lesedauer<\/span>          <\/span>\n          \n      <\/div>\n            <h3 class=\"card-title h4\">\n        Lokales Wachstum &#8211; warum \u00fcber einen Kempower-Partner kaufen?      <\/h3>\n      \n    \n    <div class=\"card-info-container\">\n\n              <div class=\"card-button button button-arrow\" href=\"https:\/\/kempower.com\/de\/lokales-wachstum-warum-ueber-einen-kempower-partner-kaufen\/\">\n          Weiterlesen        <\/div>\n        \n    <\/div>\n  <\/div>\n<\/article>              <\/div>\n              \n              <div class=\"block-carousel-highlight-item col-12 col-md-6 col-xl-4\">\n                \n<article id=\"82755\" class=\"card block-carousel-highlight-card card--post\">\n\n  <a class=\"card-link\" href=\"https:\/\/kempower.com\/de\/powering-the-electric-movement-and-growing-together-partner-planet-and-partner-awards-2025\/\"\n    aria-label=\"Weiterlesen\"\n    >\n  <\/a>\n\n      <figure class=\"card-image-wrapper \">\n      <img loading=\"lazy\" decoding=\"async\" class=\"card-image\"\n        src=\"https:\/\/earj6jxwkhd.exactdn.com\/wp-content\/uploads\/2025\/11\/screenshot-2025-10-07-121124-768x460.jpg?strip=all&fit=768%2C460\"\n        width=\"768\"\n        height=\"460\"\n        alt=\"\"\n        loading=\"lazy\"\/>\n    <\/figure>\n    \n  <div class=\"card-text-wrapper\">\n\n          <div class=\"card-meta\">\n\n                  <span class=\"card-type\">\n            Blog          <\/span>\n                    <span class=\"card-info\">\n            <time>2025-11-14<\/time><span>6 Minuten Lesedauer<\/span>          <\/span>\n          \n      <\/div>\n            <h3 class=\"card-title h4\">\n        Att driva p\u00e5 utvecklingen av elektromobiliteten och v\u00e4xa tillsammans \u2013 Partner Planet och Partner Awards 2025      <\/h3>\n      \n    \n    <div class=\"card-info-container\">\n\n              <div class=\"card-button button button-arrow\" href=\"https:\/\/kempower.com\/de\/powering-the-electric-movement-and-growing-together-partner-planet-and-partner-awards-2025\/\">\n          Weiterlesen        <\/div>\n        \n    <\/div>\n  <\/div>\n<\/article>              <\/div>\n                        <\/div>\n\n          <div class=\"block-carousel-highlight-controls d-flex flex-nowrap justify-content-center align-items-center\">\n            <button class=\"block-carousel-highlight-prev\">\n              Zur\u00fcck            <\/button>\n            <div class=\"block-carousel-highlight-dots flex-grow-1 flex-md-grow-0\"><\/div>\n            <button class=\"block-carousel-highlight-next\">\n              Weiter            <\/button>\n          <\/div>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n  ","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"featured_media":74766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"3533,47070,3603,3532,53556,2157","_relevanssi_noindex_reason":"","footnotes":""},"categories":[153],"tags":[],"class_list":["post-75140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wir h\u00f6ren auf unsere Stakeholder: Ergebnisse der Kempower Brand Survey 2025 - Kempower<\/title>\n<meta name=\"description\" content=\"Kempower\u2019s brand is grounded in a clear mission: Powering Planet Cool. We\u2019re here to charge the planet for the better by driving the electric movement forward. To ensure that the Kempower brand continues to resonate, we conducted a brand survey in spring 2025. We gathered insights from 312 respondents across customers, partners, employees, shareholders, journalists, and potential future employees. A big thanks to all of you who took time to answer!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kempower.com\/de\/2025-kempower-brand-survey-results\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wir h\u00f6ren auf unsere Stakeholder: Ergebnisse der Kempower Brand Survey 2025\" \/>\n<meta property=\"og:description\" content=\"Kempower\u2019s brand is grounded in a clear mission: Powering Planet Cool. We\u2019re here to charge the planet for the better by driving the electric movement forward. 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