Voices Behind
the Charge:
Building High-Utilization Charging Hubs in New York with GET Charged Fast EV Charging

Voices Behind the Charge: Building High-Utilization Charging Hubs in New York with GET Charged Fast EV Charging

North America’s EV charging growth is no longer about adding infrastructure—it’s about making every site perform. For charging point operators, the pressure is clear: keep sites reliable, keep them busy, and make sure every kilowatt-hour delivered translates into revenue.

In this edition of Voices Behind the Charge, we feature Marc Horowitz, Co-Managing Partner at GET Charged Fast EV Charging, a company rapidly deploying high-performance DC fast charging hubs across New York.

Designing charging sites that actually get used

GET Charged’s approach starts with a simple question: where will charging actually be used? Instead of placing infrastructure in isolated locations, their sites are built in retail-centered environments—shopping centers where drivers already spend time. Charging becomes part of a routine, not a detour.

That same thinking carries into site design. Every location follows a consistent layout, with eight dual-port chargers offering both NACS and CCS1 connectors. Drivers don’t need to think about compatibility or availability. They pull in, plug in, and get on with their day. Removing that friction is what turns a charging stop into a repeat behavior.

When uptime becomes revenue

For many operators, reliability is still treated as a technical metric. For GET Charged, it’s the core of the business model. “If we’re not moving electrons, we’re not making money,” Marc says. Every minute of downtime is lost revenue. Every failed session is a missed opportunity—and potentially a lost customer.

That’s why uptime isn’t just about keeping equipment online. It directly impacts how much energy is delivered, how often drivers return, and how profitable each site becomes over time.

Keeping the experience simple

Even when chargers are available, complexity can break the experience. First-time users, rideshare drivers, and high-frequency customers don’t have time to navigate complicated systems. If something doesn’t work immediately, they move on—and often don’t come back.

GET Charged focuses on removing that risk entirely. Drivers can start a session without signing up—using contactless payment, credit card, or the GET Charged app—start session without friction, and rely on a consistent experience across every site. “Simplicity is really important… plug it right in and be ready to go.”

In dense urban markets like New York, that simplicity isn’t a nice-to-have—it’s essential for keeping sites active.

Scaling what already works

Expanding a charging network quickly often introduces risk, what performs well at one site doesn’t always translate to the next. GET Charged is approaching growth differently. Instead of reinventing each location, they are repeating what has already proven to work in the field.

Across multiple sites, the company has deployed a similar layout: eight charging spaces, each equipped with both NACS and CCS1 connectors. This consistency reduces uncertainty—for both drivers and operations. It also makes expansion more predictable. When site design, user experience, and performance expectations are aligned from the start, new locations can ramp up faster and operate with fewer surprises.

Building for performance, not just presence

As GET Charged expands, every decision—from site design to technology selection—is about reducing operational risk and protecting long-term performance. “I’m looking at equipment that we will not have to worry about.”

That confidence matters. Because as EV adoption accelerates, success in public charging won’t come from installing the most sites—it will come from operating the ones that deliver, every day. GET Charged Fast EV Charging is building with that reality in mind: high uptime, strong utilization, and an experience drivers trust enough to return to.